About myself
& my career

I do this for the fun of it not the titles, trends, or playing it safe. I’ve worked with big guns and little legends, flipping between agency chaos and in house. From media to fintech to FMCG, I’ve backed global names and scrappy startups, always knowing when to push, when to hold, and when to leave it alone.

I design for impact and feeling. Grew up around art, colour, and curiositynow I bring that to how I lead teams, build systems, and shape digital experiences. I stay hands on, from UX to motion to strategy, even a bit of vibe coding. I use AI tools to move quicker, test sharper, and lift the work.

I've built systems, concepts, products, decks, and tools that help teams go faster and think bigger. Whether it's a make design systems, product flow or a pitch, I back the idea and the people behind it. Because great design moves people and when it lands, it moves the business too.

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Figma
Jitter
Spline
Notion
Midjourney
Confluence
Prem Pro
Google Slides
Miro
I’m part visual designer, part brand builder, full time doer. I create clear, sharp design for retail, print, and digital. I keep things on brand, meet deadlines, and make sure the work does what it’s meant to look good and get results. No fluff, just solid design that lands.
Im like a cold beer on a hot day
I’ve had years in the making
Best served in good company
What I Love the Most

My Core Strengths

CX & Strategy

Im all about opening bottlenecks

With design being easier to produce than ever, the real challenge is choosing the right tools and solutions before jumping in. I focus on understanding business needs first before briefs are even written, so every decision is intentional.

I connect business goals with real user needs, ensuring strategy and design work together, not against each other. I break down complexity, uncover friction points, and align teams, turning scattered ideas into a clear, actionable roadmap.

Whether it’s defining the big picture or refining the details, my focus is always on creating experiences that work seamlessly and deliver results.

Value Based Design

MVP's dont need to be boring

Ideas are everywhere, but making them work, that’s the real skill. Design isn’t just about aesthetics (though let’s be real, we’re seeing the 2000s make a comeback). It’s about solving problems, pushing boundaries, and making experiences feel seamless and intentional.

As we template and systemise our files more, UI design, creative concepts, and strategy have never been more important. So with my background presales, concepting, UI/UX design, prototyping, pitching, and motion has been my strength over the years.

Most design systems today feel like they were built in a factory too big, too samey, too soon. I reckon we’ve forgotten the creative side in all the structure. What I focus on is making systems that serve the product, not the other way round.

Something lightweight, functional, and easy to scale  not a bloated mess that no one wants to use. The system only grows if it needs to. The goal? A design language that’s sharp, usable, and still leaves room for ideas to breathe.

Project Operations

Its time for designers to become PO's
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As I have evolved and worked within different agencies, you pick up a few things, how to navigate different people, teams, clients, and stakeholders across industries.

Over the years, I’ve built and managed design workflows, led multi designer teams, and project managed products and websites from the ground up. Whether it’s scaling a team, refining a process, or scoping a project, I ensure everything stays aligned with the bigger picture.

By balancing structure with creativity, I make sure that every project is executed at the highest quality I can aim for, with efficiency and clarity.

Research & Insights

You can’t create or fix what you don’t understand

As I’ve worked across different industries, one thing remains constant, good decisions start with the right insights. I use research to uncover what users actually need, identify what’s working, and find opportunities others might miss. Whether it’s testing an early concept, analysing data, or reviewing market trends, I ensure design decisions aren’t just based on opinion—they’re backed by evidence.

I've leveraged tools like Maze and Askable for rapid testing, but I also know when face to face sessions are needed to dig deeper. From user interviews and usability testing to A/B testing and competitive analysis, I turn complex data into clear, actionable insights to align to business strategy and roadmaps.

By combining strategy with research, I help teams move forward with confidence, ensuring every decision is informed, intentional, and results-driven.

Even with tight budgets and big expectations, smart businesses know that good UX, CX, and strategy matter. If you need someone who can cut through the fluff, make design decisions, and have a bit of a laugh along the way, then lets chat
Inside My Accedo Life
Why Choose ME

Whats my value?

When you need leader
Arming the team with the right tools from the get go, making sure they can hit the ground running.
Cross-Team Enablement
I bridge sales, business, and design, proving your value beyond just execution.
Efficiency Booster
Instead of my stakeholders and team scrambling for info, I've curated the key resources, saving them time and making their job easier.
Business Driver
By including design prospecting, case studies, and demo hubs, I am reinforcing how design contributes to sales and client wins.

You decide, but let’s stay in touch.

Reach out when it feels right, no pressure. Let’s connect now so when the time comes.
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©Kevin McCormick - Auckland New Zealand
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